Coull Interactive Video
buy.at affiliate network has teamed up with Coull, a specialist in online interactive video advertisements, to launch the first solution that allows client videos to be featured in affiliate campaigns
How it works
A merchant supplies their current online advertising video and buy.at assign tags to each product featured in the video. Customers viewing the video can click on an item to see a close up with its product details. Should a customer wish to buy the product, one more click will redirect the customers to the product page on the client’s site.
The activity is tracked to ensure affiliates are paid the correct commission for the activity they generate. buy.at track click-throughs, sales and cost per acquisition commissions by integrating video tags with its tracking and campaign analytics.
The video can also be copied from an affiliate’s site and pasted into another website or a customer’s social network profile. buy.at’s technology ensure the tracking and reporting remain embedded.