TicketMaster API
Ticketmaster increase online sales with buy.at
Live entertainment
buy.at Affiliate Network developed a customised EventEngine campaign widget to support Ticketmaster’s viral marketing efforts, to extend their reach into communities across the web and ultimately drive more ticket sales.
Background
Ticketmaster recognised the power of community and word-of-mouth advertising in driving ticket sales, and wanted to extend their reach. The company searched for an affiliate network with the flexibility to provide a custom solution using ‘Web 2.0’ widget technology, and the expertise to increase their marketing efforts in the affiliate marketplace.
buy.at Solution
Our buy.at team partnered with Ticketmaster in the USA as well as the UK, to build a fully customised EventEngine widget solution. This application enables affiliates to promote specific Ticketmaster events on their websites and blogs to increase the strongest response from their online community. In addition, affiliates can use EventEngine to customise the colour and style of banners to match the design of their site.
Results of UK campaigns
The development continues to accomplish Ticketmaster’s goal of creating a viral widget campaign to extend their reach in the affiliate marketplace. The powerful combination of Ticketmaster’s brand with buy.at’s custom EventEngine technology is attracting a large fan base of new affiliates and ultimately driving a growing number of ticket sales. Even without active recruitment (while in beta), affiliate applications increased at an average rate of 10% each week.*
Additionally, the Ticketmaster EventEngine campaign is successfully enabling a broader spectrum of affiliates to deliver the most attractive and relevant ad to their audience. Of the affiliates currently signed up for the program, over 20% are actively driving sales, which is well above the industry average.*
*Source: buy.at February 2008 – March 2009